Selfridges' "Board Games" features Custom Skate Decks by Some of Fashion's Greats

Purveyors of high fashion from its grand hub in the U.K., Selfridges has a proven resumé in trend seeking. In keeping with this, the retail giant now adopts skateboarding into its arsenal, creating a set of custom decks to represent some of its regarded brands. Some of the more logical highlights include decks for Billionaire Boys Club and Saturdays Surf NYC, while Hong Kong's :CHOCOOLATE draws an interesting and humorous parallel with a certain legendary Torrance-based skate brand. The likes o...